In England, the narrative around smoking and vaping is shifting. According to UCL’s latest findings, 5.2% of adults are now dual users—people who both smoke and vape. This marks a notable rise from 3.5% in 2016, driven largely by younger adults seeking alternatives to smoking. However, misinformation about vaping persists, with 44% of the public still believing it to be as harmful, or even more harmful, than smoking.
At Riot Labs, this conversation is personal. We're more than just a vaping brand—we’re pioneers in harm reduction and advocates for smokers making the switch. With smoking still the leading cause of preventable deaths worldwide, vaping plays a crucial role in public health, and Riot is on a mission to ensure no smoker is left behind.
Understanding the Rise of Dual Use
UCL’s findings shed light on an emerging pattern: dual use is often an intermediate step for smokers on their journey to quitting. While this is encouraging, dual use still involves exposure to harmful toxins in cigarettes. The goal should always be to eliminate smoking entirely.
Why are people turning to vaping alongside smoking?
- Accessibility and Variety: Vaping offers a range of products tailored to smokers, including flavours that mimic traditional cigarettes or provide entirely new sensory experiences.
- Perceived Transition Tool: Smokers view vaping as a less harmful alternative to smoking, even if they're not ready to quit entirely.
- Social Acceptance: In public spaces where smoking is prohibited, vaping often becomes the preferred option.
At Riot Labs, we understand that transitioning from smoking to vaping isn’t a one-size-fits-all process. That’s why we focus on creating products that meet individual needs, from beginner-friendly vape kits to advanced options for seasoned vapers.
Misconceptions About Vaping
The UCL report also highlights a troubling trend: nearly half of adults in England still believe vaping is as harmful as smoking. This misconception, driven by media sensationalism and outdated information, is a major obstacle for smokers seeking healthier alternatives.
Here’s the truth: Public Health England has consistently stated that vaping is 95% less harmful than smoking. By eliminating tar and other toxic chemicals produced through combustion, vaping drastically reduces the risk of smoking-related diseases.
Riot Labs is committed to setting the record straight. Through transparent communication and science-backed education campaigns, we’re breaking down the barriers of misinformation and empowering smokers to make informed choices.
The Role of Vaping in Smoking Cessation
At its core, vaping is about harm reduction. While quitting nicotine entirely is the healthiest choice, vaping offers smokers a stepping stone toward a healthier life. Here’s why vaping is a game-changer:
- Effective Nicotine Replacement: Unlike traditional nicotine replacement therapies (NRTs), vaping replicates the sensory experience of smoking, making it easier for users to transition.
- Customisable Experiences: From nicotine strengths to flavour options, vaping provides a tailored solution for every smoker’s needs.
- Immediate Benefits: Switching from smoking to vaping can lead to rapid improvements in lung health and overall well-being.
At Riot Labs, we’ve seen firsthand how vaping changes lives. Our customers consistently share stories of quitting smoking for good, thanks to our innovative products and unwavering support.
The Importance of Flavours
One of the key findings in our own research at Riot Labs, involving over 1,900 vapers, is the critical role flavours play in quitting smoking. A staggering 92% of respondents oppose flavour bans, and 82% say they would likely return to smoking if flavours were no longer available.
Flavours aren’t just about taste—they’re about breaking the association with combustible cigarettes. A fruity-flavoured vape can make smoking less appealing, creating a psychological barrier that helps smokers stay on track.
As regulators consider tighter restrictions on vape products, Riot Labs is standing firm in advocating for the availability of flavours. Our mission is to ensure that smokers have access to the tools they need to quit—and flavours are non-negotiable.
What Needs to Change
While vaping is a powerful tool, its full potential won’t be realised without addressing key challenges:
- Public Education: Bridging the knowledge gap about vaping’s safety compared to smoking.
- Regulatory Support: Ensuring vape products remain accessible and affordable for those who need them most.
- Healthcare Integration: Collaborating with Stop Smoking Services to incorporate vaping into cessation programs.
At Riot Labs, we’re tackling these issues head-on. From lobbying for science-based regulations to partnering with public health organisations, we’re shaping a future where vaping is recognised as a cornerstone of smoking cessation.
How Riot is Leading the Charge
As industry leaders, Riot Labs isn’t just keeping up with the conversation—we’re driving it forward. Here’s how we’re making an impact:
- Innovative Products: From our Connex pod kit to customisable vape kits, we’re constantly evolving to meet smokers’ needs.
- Community Engagement: Our Riot Activist program empowers vapers to share their stories and advocate for harm reduction.
- Education Campaigns: Through blogs, webinars, and collaborations with health experts, we’re spreading the truth about vaping.
- Sustainability: As the world moves toward eco-conscious solutions, Riot Labs is leading the charge with recyclable and biodegradable options.
A Call to Action
The UCL study is a wake-up call for the vaping industry, public health officials, and smokers alike. Dual use may be on the rise, but the ultimate goal is clear: to help every smoker transition to a smoke-free life.
At Riot Labs, we’re not just selling products—we’re saving lives. By combining cutting-edge innovation with a relentless commitment to harm reduction, we’re paving the way for a healthier future.
If you’re a smoker looking to quit, a vaper passionate about harm reduction, or a policymaker shaping the future of public health, join us in the fight for a smoke-free world.
Explore our full range of products at Riot Labs, and follow our journey as we continue to champion vaping as the ultimate solution to quitting smoking for good.
Ready to make the switch? Discover how Riot Labs can help you take the first step toward a healthier future.
