Thinking about making the switch? You're in the right place. Vaping is one of the most popular ways for adult smokers to move away from cigarettes, and getting started is simpler than it looks. This guide walks you through the only three decisions that matter from strength to format and flavour so you can pick your first e-liquid with confidence and get on with it.
Step 1
Choose your nicotine strength
Strength is the most important choice — match it to your habit. 20+ a day: 20mg nic salt. 10–20 a day: 10mg. Under 10 or socially: 5mg. Just chasing flavour with no nicotine? Go for a 0mg shortfill. Most new vapers start on 10mg or 20mg and step down as cravings settle.
Shop nic salts
Step 2
Nic salt, shortfill or hybrid?
Nic salts are smooth, fast-acting nicotine in 10ml bottles — the go-to for new vapers and pod kits. Shortfills are bigger 0mg bottles you top up with a nic shot, built for larger devices and bigger clouds. Hybrid nic salts give a stronger throat hit — the best of both.
Browse e-liquid
Step 3
Find your flavour
From sharp fruit and icy menthol to sweet candy and classic tobacco, there's a Riot flavour for everyone. Not sure where to begin? Start with the community's best sellers and work out what you love.
Shop best sellers
Step 4
Pick a device
Keep it simple to start. A refillable pod kit paired with a 10ml nic salt is the easiest, most reliable way in — small, pocketable and low-maintenance. Not sure which? Our Vape Kit Finder picks one for you in three quick questions.
Try the Vape Kit Finder
New to vaping FAQ
How much nicotine do I need?
Match it to how much you smoke. Heavier smokers (20+ a day) usually start at 20mg nic salt; 10–20 a day suits 10mg; lighter or social smokers 5mg. You can step down over time.
Is vaping cheaper than smoking?
For most people, yes. A single 10ml nic salt lasts far longer than the equivalent in cigarettes, and our bundles start at 4 for £10.
How long does a bottle of e-liquid last?
It depends how often you vape, but a 10ml bottle typically lasts an average vaper several days to a week.
Do I have to use nicotine?
No. We offer 0mg e-liquids across the range if you want all the flavour and none of the nicotine.