Give smoking the finger

Purpose

We’re here to help people liberate themselves from the choking grasp of cigarettes without giving up the things they love. The truth is vaping works, and we want the world to know. Armed with our products, millions of people are transforming their lives and leading the charge to a more socially and environmentally responsible society.

No one does vaping like riot. We’re different because we create our flavours from scratch, replicating the profiles of ingredients precisely down to the bonds between molecules. For quitters, we offer a better way. For longer-term vapers, the best experience around. As we’ve grown, so we’ve evolved - from a rebel raging against the machine into a hero leading a movement - and our brand reflects this maturity.

We actually give a sh*t

Why Riot?

Why

UK Made Flavour
Award Winning
Carbon Negative
Free Delivery

UK Made Flavour

Award Winning

Carbon Negative

Free Delivery

Riot?

R

RIP the rule book

We're not about following the same old script. Based on legit studies, we get that motivation is your secret weapon in the quitting game. Step one? Amp up that motivation, for your health, your bank account, or whatever lights your fire. 🔥

I

Identify your triggers

Knowing what sets off your habit can be a total game-changer. Research has dropped some truth bombs about the things that trigger your nicotine habit, like booze, caffeine, stress, and, yes, even sex. It's time to face these triggers head-on. 👊🏻

O

One step at a time

Building your quitting superpowers is the name of the game. Studies have shown that believing in yourself is a key player in your success. So, take it step by step and trade in those urges for some slick replacements when the craving hits. 🚭

T

Teach and transform

This final step ties everything together. By teaching others and sharing what you've learned, you’re not just helping them...you’re helping yourself. Saying it out loud makes it stick. Sharing your story keeps you accountable, strengthens your progress, and makes it harder to slip back. And the biggest win? You’ll become the original QUITfluencer, inspiring others to break free too! 💪

Riot rehab

We're on a mission

To help every single smoker quit, one city at a time.

Learn more

Quitting guide

Follow our 4 simple steps to success

Rip up the rule book, Identify your triggers, One step at a time, Teach and Transform

Learn more

Real customers real stories

"Smoking sucks, we've wanted to quit for years and now we're going to give it a good go ourselves at the same time as campaigning to get Merry Quitmas to No.1. Almost 30 years on from East17’s first Christmas Number 1."

East17 and Chef Dave supporting vaping as a smoking cessation tool

Real customers real stories

Known for his daring climbs on the world's tallest structures. George recognises his addiction, identifies the roots of his fear, overcomes obstacles and transforms his life to chase his passions.

Meet George King

Real customers real stories

One third of @3blokesandbeers, Chef Dave Travels Around the UK Hunting for the BEST & WORST Pubs & Restaurants

Real customers real stories

Nigel, a retired accountant, has always been a health nut but his love of smoking started to catch up with him. At 68 years old, he's on a physical health journey to improve his diet, exercise routine, and sleep habits, while also enjoying karaoke and dancing. Nigel knows that quitting smoking at his age won't be easy, but he's committed to taking his physical health journey to the next level.

Recycle me

High-quality, ethically produced ingredients

Energy-efficient manufacturing processes

Reducing waste generation

Promote biodiversity & conservation

The latest from Riot

Sharing our mission and igniting change at the kind of places people wouldn't expect. See how we helped this year's festival goers give smoking the finger.

From tattooing arse cheeks to opening a Rishi Sunak vape shop, we will never rest in our mission to build a community of vape activists.

Suck on this