In a world where gaming and music dominate the hearts and minds of subcultures, Format.gg stands as a game-changing event. Bringing together passionate gamers, indie developers, and music artists, it’s a melting pot of creativity and innovation. And this year, Riot Connex took place as an event sponsor, igniting the event with bold energy, unapologetic creativity, and rebellious flair. This sponsorship marks Riot’s deeper connection with the gaming and music scenes, demonstrating our undying support for the communities that embody the spirit of revolution and transformation.
What is Format.gg?
The Format event isn’t your typical event. It's a dynamic fusion of immersive gaming experiences and electric live music performances. Designed to showcase the best of both worlds, this event bridges the gap between two powerful subcultures. Whether you’re battling it out in esports tournaments, experiencing indie games first-hand, or vibing to headlining performances, Format.gg is the ultimate playground for gamers and music lovers alike.
With Riot Connex taking place in the sponsorship of the event, the atmosphere was elevated to new heights, exuding the same rebellious energy and forward-thinking attitude that Riot is known for. It was a match made in heaven, and Riot’s presence was felt at every corner.
Riot Connex: Sponsoring the Revolution
Riot Connex didn’t just sponsor Format.gg—we became an integral part of the action. Our mission is to change the status quo, and we wanted every attendee to see and taste how we do just that firsthand.
We set up an immersive Riot Connex zone that let format attendees experience our product first hand in a dynamic, game-inspired setting. Attendees had the exclusive chance to sample our latest Connex flavours - including some that weren't even on the market yet!
Beyond sampling new flavours, we were clear of Riot Connex’s dedication to leveling up experiences—not just in vaping but in the broader gaming and music community.
Notable Music Artists
The music scene at Format.gg was as diverse as it was electrifying, bringing together cutting-edge performances from a range of genres. Here are the standouts:
- Wavy Abyss: As headliners of the event, Wavy Abyss set the stage on fire with their unique, high-energy sound. Their performance perfectly captured the rebellious spirit of Format.gg, and the crowd was buzzing from start to finish. You can follow their journey on Instagram.
- Omo 9k: Blending innovative beats with raw, powerful lyrics, Omo 9k delivered one of the most memorable sets of the night. As the brother of Dallience Studios’ CEO, his performance was a pivotal highlight. More about Omo 9k can be found on his Instagram.
- Lucia La Rezza: Known as "The Nerd Violinist", Lucia La Rezza mesmerised the audience with her captivating violin performance. Mixing nerd culture with classical instruments, her set on the Main Music Stage was a fan favourite. Discover her unique blend of nerd and classical culture here.
Notable Game Developers
Format.gg didn’t just showcase the games; it spotlighted the creative minds behind them. Riot E-Liquids proudly supported these trailblazing game developers who wowed the crowd with their innovation:
- Will Wasera: The mastermind behind Yasuke: A Lost Descendant, Will Wasera (CEO of Dallience Studios) gave fans an in-depth look at his creative process. The crowd was treated to an inside perspective on the game, one of the most talked-about titles at the event. Learn more about his journey on Instagram.
- LuckyMountainGames: Creators of the indie hit Heroes of Forever, LuckyMountainGames were a standout. Featured in interviews for Global, their insights into game development added a new layer of excitement to Format.gg. Follow their journey here.
- HeadTiltGames: Known for their quirky and humorous game Slap It Together, HeadTiltGames brought a refreshing vibe to the event. Their innovative gameplay mechanics drew in a diverse crowd of gamers. Learn more about their work on Instagram.
Notable Influencers
Riot Connex didn’t just sponsor the event. We also supported key voices in gaming and geek culture. This helped make the experience even better. These influencers brought excitement to the event. They also shared important insights about the connection between gaming and culture.
- Jeri Chords: Known for their sharp observations and insights into gaming and music crossovers, a video game composer, sound designer, voice actor and content creator. Their interview gave fans a deeper understanding of the cultural impact of both industries. Find more about their work on Instagram.
- Miku: A prominent influencer in the cosplay and gaming scene, Miku brought flair, personality, and a strong community presence to Format.gg. Her unique perspective on gaming and culture was one of the event’s highlights. Follow her on Instagram.
- CossFX: Best known for their Jinx cosplay from League of Legends, CossFX was another crowd favourite. Their appearance at Format.gg generated significant excitement among fans and influencers alike. Check out their work on Instagram.
Levelling Up: The Impact of Riot Connex Sponsorship
For Riot Connex, Format.gg wasn’t just another event—it was a movement. We brought vaping, gaming, and music together in a way that elevated the experience for every attendee. By launching our latest flavors at Format, we didn’t just sponsor; we ignited a movement.
We’re all about creating unforgettable experiences, whether that’s through flavours that break the mold or by uniting people under one powerful event. This sponsorship reinforced Riot’s dedication to creativity and community—not just in vaping but across gaming and music as well.
Our attendance with an exclusive product launch, and engagement with influencers and developers were all part of a larger effort to drive creativity and collaboration. Riot’s presence not only supported new gaming talent but also created a vibrant atmosphere that fused gaming, music, and vaping into one unforgettable event.
Community Engagement and Social Buzz
The impact of Riot Connex didn’t stop with the event itself. Social media platforms like Instagram, Twitter, and TikTok were buzzing with content. From behind-the-scenes interviews to highlights of influencer moments, the social buzz extended Riot’s presence far beyond the venue.
Riot E-Liquids continues to embody its rebellious yet approachable ethos, forging lasting connections within the gaming, music, and vape communities. Their impact is not just seen, it’s felt.
In Summary
Format.gg Liverpool 2025 was truly leveled up, thanks in no small part to Riot. By bringing together the best of gaming, music, and vape culture, we helped create a night that will be remembered by everyone who experienced it. Riot Connex isn’t just about pushing boundaries in vaping; we’re about leading revolutions in every creative scene that resonates with our ethos.
Want to be part of the next level-up experience? Follow Riot E-liquid and Format.gg on social media to stay updated on future collaborations and events that continue to challenge expectations and build community connections.
