Witcombe Festival X Riot E-Liquid 2022
Phase 2 of the Riot Rehab Tour saw an eventful opening festival weekend at WE ARE FSTVL 2022 which set the standard for the rest of our campaign. The record-breaking summer heat wasn’t enough to hold us back from recruiting our next wave of smoking quitters in the fields of Essex, so we are storming into our next venture with complete confidence. The second stop of phase 2 finds us travelling west to Gloucester for another special 3 day weekend. Can you guess which festival it is?
Taking down Tobacco - The Riot Way!
Witcombe Festival is one of the fastest growing festivals in the UK with the ambition of putting smiles on all the faces that attend the weekend of feel-good music. They expected this to be its BIGGEST festival to date with over 25,000 people and superstar headliners such as Rudimental, Craig David, and Sean Paul. With performers like these, this was going to be a bank holiday for the history books!
Our colossal Riot Rehab Bus was positioned right in the centre of all the action just behind the main Witcombe logo so there wouldn’t be a soul all weekend that could miss us. We wanted to make sure everyone knew of our purpose and why we were attending Witcombe with our band of quit-smoking experts. The choking grasp that cigarettes have on people can be tolerated no longer and we are taking the fight to the big tobacco, armed with our products and our quit smoking army. We stand tall and proud when we say vaping has the highest success rate of all quit smoking methods, no matter what big organisations such as the WHO and the NHS have to say. You CAN quit easy and you CAN do it whilst partying, drinking and living life to the fullest. With vaping, you can supply your nicotine cravings with an alternative that not only tastes amazing but also severely reduces the health risks that traditional tobacco causes. We have proven this to the masses already at all of our previous festivals and we are now here again to do it at Witcombe!
The Riot Takeover
As the Saturday opened up to the 25,000 expectancies, we knew what to anticipate from our previous festivals but we were in for a weekend that would exceed expectations. The armada of festival goers started sailing in with drinks in hand and high energy as the sun lay its warm blanket across the fields of Gloucestershire. We were busy right from the off as our luxury seating area started filling up and our upper-level DJ decks supplied the Ibiza style music to keep the high energy going as we spoke to our customers!
As proud sponsors of the festival, we already had our own stage at the Riot Vapes Big Top Tent which hosted some brilliant performers. But in the end, we really ended up having two stages as our Riot Rehab Bus turned into the busiest stage on site! We had everlasting queues of people that we hadn’t seen before lining up all ready to get their hands on the world’s first, entirely recyclable disposable e-cigarette - Riot Bar! We spoke with hundreds & hundreds of people who wanted to quit smoking The R.I.O.T Way and gave them the necessary tips and tools for them to begin their quitting journey.
A Record-Breaking Weekend
Our Riot Bar testimonials came in thick & fast as everyone couldn’t get enough of our 10 mouth-watering flavours. We had countless repeat buyers over the weekend and SMASHED our sales & data records, as well as recruiting hundreds of more vapers and smokers to the Riot Squad. Phase 2 is already surpassing Phase 1 of the Riot Rehab Tour as our most successful route yet and we still have 3 festivals left of our rampage - including our double festival showdown this weekend at the groovy Soultown Festival and Bristol's very own Forwards Festival!
Make sure to follow us on our Instagram to keep up with everything that is happening for Riot E-liquid and to vote on what team you think will win the festival showdown this weekend!